Top 5 Social Apps Performance in Nigeria Q3 2021

The third quarter of 2021 showcased diverse trends among the leading social apps in Nigeria. Here's a closer look at the performance of the top 5 apps on a unified platform, with data sourced from Sensor Tower.

Bigo Live - Live Streaming App saw a notable fluctuation in its weekly revenue, peaking at approximately $24K in early August before tapering off to around $10K by the end of September. Downloads for the app showed a general downward trend, starting at 24.7K at the beginning of the quarter and ending at 23K. The app maintained a steady number of weekly active users, ranging from 148K to 168K throughout the period.

Unlimited Texting, Calling App experienced moderate fluctuations in weekly revenue, reaching a high of about $10.6K in late July and a low of $7.8K in late August. Downloads remained relatively stable, oscillating between 2.8K and 3.4K. Active users saw minor variations, maintaining a base of around 21K to 22K users weekly.

Text Me: Second Phone Number exhibited a consistent revenue pattern, with weekly earnings fluctuating between $4.2K and $6.1K. The app's downloads remained steady, averaging around 22K to 26K weekly. Active users showed a slight increase, peaking at approximately 128K in mid-September.

TikTok continued its strong presence in Nigeria with a consistent increase in weekly revenue, reaching a high of about $6.2K at the end of August. Downloads for TikTok remained robust, ranging from 153K to 207K per week. The platform also maintained a high number of active users, with figures consistently above 3.2M throughout the quarter.

Membersgram: Member + View showed a gradual increase in revenue, peaking at approximately $1.1K in early September. The app’s downloads held steady around the 900-1K mark weekly. Active users remained consistent throughout the quarter, hovering around 2.2K to 2.3K.

For more detailed insights and data, visit Sensor Tower.